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| Every Italian you ask will know what the name of this Supermarket is |
Sometimes memories are very close. You hear a song on the
radio and you are immediately back in that beautiful trip during one of your
holidays. Or you smell a dish which reminds you of some cozy winter evenings
with your family. But not all those flash-backs go back to private events.
Advertising companies make their money with these memories
of people. Their goal is to relate a specific product to a specific memory: a
special song, a short phrase, a typical person…. After a while you only have to
see the phrase and you know that ‘They can do it’. Or you can’t see an actor
without thinking about the brand of coffee he drinks.
Some people have memories of commercial dating years or even
decennia back. Especially those who were the first to encounter commercial
breaks on the radio or on the tv. These short interruptions were usually very
hilarious. I recently visited a lecture were some interesting examples were clarified.
Now commercial breakdowns become sometimes very annoying.
But even then it stays in our minds. So in this case even an annoying
commercial might help to augment the sales. Since that seems to be the
objective of commercials.
There are brands which have such a clear typography that
only the typography of the letters or the logo without the name is enough to
recognize where it belongs too. Do a check in this alphabet. I am sure you can find half of it without thinking more than ten
seconds.
The streets are full of these brands. Whether we like it or
not, it does influence us and the appearance of the streets. An artist once did
an interesting project on this. See
the amount of yellow on the picture?
I am not sure whether I should be pro or contra commercials.
I know that it is not always good when we are influenced by the big companies. Especially
because it usually concerns unhealthy products. On the other hand belong this
commercials – or logo’s – to the life in cities and villages. It is part of a
long history were companies try to make money. Like we all do in our own way. I
guess you just need to stay awake and decide for yourself whether you allow them
to influence you or not. Good luck!
