A few weeks ago I wrote about the temptations one gets’ when walking in a city. Restaurants try to convince passers-by to enter their restaurants by offering delicious meals for reasonable prices. Sometimes it’s hard to resists these. Let alone an ice cream seller offering delicious ice creams on hot summer days.
The first ice cream sellers used transport bicycles to go out and sell their ice cream. Not using any electricity he should sell its ware as soon as possible thus going to a strategic place where many consumers would come; the beach, a park or near a play ground.
Later this mobile food stall was not only dependent on human power anymore and could travel a lot further and hold more ice cream for a longer period. Off course the seller still went to places were many people would pass. Freezers enabled the craftsmen to open shops – some of them even more than one - having only one kitchen were the ice creams are made. Not only does he sell his ice cream in his own shops; he also distributes it to other places like this mobile shops and restaurants.
Like many other products nowadays most of the ice cream is made in big factories. For small businesses it is hard to compete with them. Except when he has costumers which really taste the difference between ice cream made with natural flavors and lots of love an the ones made in a factory.
For this summer I suggest you go out on the streets and look for the best ice cream in town. Be critical, taste different flavors and try to find out if it is homemade or not. Then enjoy!
For now I go on holiday for a few weeks. The blog continues. Every week I will post a chapter of an essay I wrote in 2008 Eten als energiebron voor het publieke domein (Food as energizer of the public domain). While writing this the essay my love for food, people and cities started. Hope you like it.
